Alternative Social Media Apps for Travel Brands
Who needs Facebook when you’ve got Vero? Or why use Instagram when there’s Caffeine? Okay, you should still use the major social media platforms for ...
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How to Get the Most Out of Your Social Media Ad Budgets
Getting organic traction on social media is becoming increasingly difficult for marketers, especially in a landscape as competitive as travel. On top of that, the ...
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How to Prioritise Your Audience as a Travel Brand
Prioritisation and personalisation are necessary for travel brands to win more customers and build a profile. It’s the same with every business, but the market ...
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Everything Your Travel Brand Needs to Know About Pay Per Click
Being a travel brand means operating in a hyper-competitive market. You need all the marginal gains you can get to show travellers that you’re the ...
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How to Create Content for Search Engines
Ranking on search engines is the name of the game for any travel brand creating content. It’s not easy, though, as the mega-companies gobble up ...
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What’s More Important for Travel Brands: PR or Organic Ranking?
Choosing the right marketing plan as a travel brand can prove tricky. It’s an ultra-competitive landscape, so you need to ensure that your content pops ...
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How Can Travel Brands Win at Email Marketing?
With so many ways to market your travel agency, choosing a strategy to find holidaymakers who want to book with you can be a tricky ...
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How to Run a Successful Social Media Competition
Everyone likes free stuff. And if you’re in the process of building an audience on social media, offering freebies can be a great way to ...
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Why Travel Brands Need Influencer Marketing
Many travel brands ask themselves if they need influencer marketing. When social media first started picking up steam, plenty of companies shied away from using ...
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How Can Google Analytics Help Your Travel Brand?
Google Analytics is the perfect companion to your website. It lets you measure performance and helps you make decisions about how to drive your travel ...
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75 Social Media Marketing Do’s & Don’ts for Your Travel Brand
There is plenty to think about when it comes to promoting your travel brand on social media. Besides finding the right channels to use and ...
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What AI’s Relationship With Social Media Means for Your Travel Brand
From acquiring new followers to improving the overall user experience, AI (artificial intelligence) is quickly weaving itself into the fabric of social media. With the ...
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Top destinations in Portugal to promote to your customers
Sometimes it feels like Portugal doesn’t get the same recognition as Spain or even Greece. But there’s no doubting its appeal as a popular holiday ...
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How to Use Keyword Research With Social Listening
Long gone are the days of posting a few tweets or Facebook posts and hoping something pops. Today, travel brands need to have a watertight ...
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Effective Customer Communication Methods for Your Travel Brand
The old saying, the customer is always right, has never been more relevant. With so many ways for consumers to interact with businesses these days, ...
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How to Win at Content Marketing and Increase Engagement
The term “content marketing” might have only sprung to life in the last decade, but the concept long precedes its buzz. In fact, you can ...
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5 Tips to Find the Right Social Media Influencer for Your Travel Brand
Social media influencers are becoming the holy grail for brands who want to widen their reach. They have plenty of sway with Millennials and Generations ...
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How to Promote Christmas Trips
The festive season is in full swing, which means yuletide joy, Christmas songs and presents. It’s also a time of year when travellers jet off ...
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Why Social Media Has Become Such an Important Selling Tool
Social media has long evolved from a place to like, share, and comment. Today, it’s all-encompassing, with many people using it to get their fix ...
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How to Get Started With Social Media in the Travel Industry
Social media offers an effective and cost-efficient way to grow your customer base. Unfortunately, it’s not as simple as creating an account on one of ...
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How UGC Helps Travel Brands
User-generated content (UGC) is hardly a new marketing method, but its popularity has skyrocketed over the last 10-plus years. That’s because it’s perhaps the best ...
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How to be a Flexible Travel Brand
Being a fluid and flexible business is the way forward, no matter which industry you operate in. But with travel becoming more accessible again after ...
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How to Raise Money for Your Travel Brand
Despite a global pandemic, travel startups managed to raise an impressive $1.4bn during the peak of Covid. Even in turbulent times, it’s entirely possible to ...
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5 Great Holiday Options for Your Customers
They say it’s all about location, location, location, but holidaymakers need options, options, options when it comes to travelling. That’s why travel brands offering a ...
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How to Refresh Your Travel Brand Without Spending a Fortune
Every now and then you might decide the time is right to refresh your travel brand. This means a new logo, a new website, and ...
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5 Italian Destinations to Promote to Your Customers
Italy is an all-time classic holiday destination for travellers, and that makes it a great place to promote to your customers. From fantastic city breaks ...
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5 Spanish Destinations to Promote to Your Customers
Travel is back! And while there’s still traffic light systems, vaccinations and pre-boarding testing to navigate, it’s still better than no holidays at all. Holidaymakers ...
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Social Media Marketing Trends for Travel Brands
In today’s world, traditional marketing methods almost seem niche. That’s in part down to the seismic rise of digital marketing, with mediums like social media ...
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How Much Do Social Media Ads Cost for Travel Brands?
Three billion people using social media is both a gift and a curse. Travel marketers have almost half the planet to advertise to, but so ...
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Everything Travel Brands Need to Know About Conversational Marketing
Many marketers suggest that conversational marketing is the fastest way to move customers through the sales funnel. And the stats back up the arguments: around ...
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How to Incorporate Workshops into Your Travel Events
With restrictions lifted, the possibility of live travel conferences and events is back on the agenda. And combining a workshop with your conference is a ...
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6 Way Travel Brands Can Get More Traction on Instagram
Instagram has cemented itself as one of the prime social media channels, with over one billion users spending an average of 53 minutes per day ...
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How to Promote Private Tours to Your Customers
Tours and excursions have long been an essential part of travel. And in the wake of Covid, private travel tours have become more popular than ...
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Where Should You Tell Your Customers to Visit This Year?
Confidence in travel is returning, with an increasing number of people getting vaccinated to protect them from Covid. It means that those with two shots ...
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The Benefits of Promoting Lesser-Visited Destinations
Everyone wants to go to Spain, Portugal and Greece, but what about the lesser-known destinations? As a travel brand, you can appeal to a broader ...
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How to Attract More Customers for Your Travel Brand
Running a travel brand is no easy feat, especially for anyone who has navigated the waters over the last 10 years or so. But with ...
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Why Buy Now, Pay Later Will Help the Travel Industry Recover From Covid
A growing number of customers have changed their buying habits during the pandemic, opting for flexible finance options like buy now, pay later over traditional ...
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5 Winning Sales and Marketing Ideas for Your Travel Brand
Millions of people are looking at summer holidays as we come out of lockdown. A successful vaccination rollout means Brits are booking holidays again, and ...
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Why Communication is Key With Your Customers During the Traffic Light System
Travel is about to re-open again after the government gave the go-ahead just in time for the summer. It comes as a welcome relief for ...
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How Can the Online Travel Industry Recover From Covid?
Online travel plays a key role in holidaymakers arranging and booking their vacations, but it suffered in 2020 as pandemic took over. Now, as we ...
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Are Consumers Ready to Travel Again?
An increasing number of countries are opening their doors to travellers from the UK, and there’s genuine optimism that holidays abroad will be a reality ...
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How Staycations Can Help the Travel Industry
With every dark cloud comes a silver lining. While the Covid crisis has affected international travel, it has also set off a staycation boom estimated ...
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How to be a Sustainable Travel Brand
The year started with optimism, even though the UK went into a national lockdown in January. However, the vaccine rollout now means there’s an endgame ...
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5 Ways to Simplify Your Customer’s Experience
Customers are becoming more expectant of the brands they interact with. Whether they’re searching for their favourite show on Netflix or booking a five-star beach ...
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How Artificial Intelligence and Machine Learning Affect the Travel Industry
Talk of artificial intelligence (AI) still manages to conjure up images of robots and sci-fi movies set in dystopian futures. But the reality is strikingly ...
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The Best Social Media Channels to Promote Your Travel Brand
With more than 3.5 billion people owning a social media account, having a strong presence across social networks is the right way forward for travel ...
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How Flexible Payments Can Unlock Conscious Travel
Covid threw pretty much everything up in the air, except for aeroplanes, of course. But a successful vaccine rollout looks like it could mean we’re ...
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How Can the Travel Industry Win Back Tourists?
The UK government has released a roadmap out of lockdown, and it could mean holidays abroad from as early as May. The end is in ...
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How will Brexit affect the travel industry?
If navigating the effects of a worldwide pandemic wasn’t enough, the travel industry has also found itself having to steer the ship during Brexit. Regardless ...
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How to Organise Travel Events During and After Covid
Before Covid kicked in, professionals across the globe developed a taste for business travel. Navigating from one country to another, they would attend networking event ...
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Six of the Best Tools for Travel Brands
Everyone needs their trusty tools to do the best job possible, whether you’re a handyman, baker or work in the digital sphere. But what are ...
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Is Your Business Ready for Pent-Up Travel Demand?
Holidays seem like a long way off for travellers at the moment. Everyone’s rooted to the ground, and one lockdown follows the next. But the ...
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10 Reasons Why Travel Will Come Back Stronger Than Ever
Things don’t look too good right now, but there is an end in sight with increased vaccine distribution. And that means new travel opportunities so ...
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2021 Trends for Travel Businesses and Merchants
At the end of each year, the travel sector looks ahead to the next 12 months and predicts trends that will help innovate the industry. ...
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Flexible checkouts: How to increase sales and remove friction with Buy Now, Pay Later
Buy now, pay later became one of the primary retail stories during Covid. Consumers used the method as an alternative to credit cards with high-interest ...
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How the travel industry can grow through innovation in 2021
The travel industry has seen its fair share of challenges over the last fifty-or-so years, yet it has always bounced back stronger. And while 2020 ...
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